5 Business Mistakes to Avoid in 2022
As we head toward spring of 2022, many small media businesses are still struggling with the fallout of 2020-2021. We are past the early rush to adapt remote workers and new digital tools, and now need...
View ArticleSo What Is Good Programmatic CTR?
If you’re using programmatic ads in your sales offerings, or for your own promotions, this is a common question. How do you know whether your click-through rate (CTR) is good? We turned to Charity...
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Are you riding the growth wave?
Despite the challenges many industries have faced over the past few years, the majority of B2B publishers are thriving. From hosting virtual events and leveraging creative sponsorships to selling...
View ArticleClose 35% More with Recommendation-Based Selling
Things are just different right now in Sales Land. Understatement, right? The title of my new book, Selling Forward, is 100% committed to re-inventing your sales game in a pandemic fatigued world....
View ArticleEvaluate Your Sales System Using CPR
Sometimes selling ads isn’t the problem. The challenge you (and your team) may be working around is handling ad placement execution, especially on 11th hour orders. Yes, this is a good problem – more...
View Article6 Reasons to Consider a Mobile App
Mobile apps are so embedded in our daily lives it may be hard to remember the mad rush to create apps of a few years back. The flip side of this observation is that with every possible brand and...
View ArticleBad Ads = Bad Publishing
Ads pay the bills for most publishers, and programmatic digital ads typically have the most ROI. It’s easy to say yes to these auto-generated ads and contextual placements, especially if your sales...
View ArticleWhy Publishers Need to Move to Google Analytics 4 Right Now
Featured Guest Blog: Eric Shanfelt, Nearview Media On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I’m...
View ArticleRevenue Case Study: Increasing Engagement and Subscriptions
Publishers that drive revenue from subscriptions are constantly straddled with balancing acquisition and retention. They have to rely on finding the “right time” and “right way” to make an ask....
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“Tried and True” is the Opposite for Websites
Does your website serve the needs of your readers today? What criteria would you use to recognize if it is stuck in the past? People do not consume news and information the same way they did five years...
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